Daily Camera13dOpinion
Opinion: Max Boykoff: In the long run, we’re all dead. In the meantime, let’s struggle to make progress.
If we squander chances for positive change, we are fools. Instead, we must recognize that we have many opportunities every ...
Harvard Business School1y
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Gupta, Sunil, and Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School Publishing, 2005. (2006 winner of the annual Berry-AMA book ...