Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see ...

For decades, creative strategists relied on gut instincts and assumptions about how their ads would perform, largely because data was not available to them like it is today. In most cases ...

This new ad format has not been widely rolled out to free users of the app. YouTube Music is among the best audio ...

At Facebook, we see that games advertisers are often competing for the same audience, using similar creative strategies. Whether they’re producing many ads to fight fatigue, optimizing ...

Knowing how to use creativity to deliver powerful ad messages is key. The creative team is the collection of ad agency employees who work together on behalf of a client to develop the creative ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Innovative ads can help creative consumers break away from their existing thought patterns, according to a new study. These creative stimuli can affect the way consumers process information about ...

Although dynamic creative and A/B testing allowed advertisers to achieve a level of optimization, this has largely been focused on the success of one ad unit versus another rather than something ...

Washington, who was promoted last year to colead creative in the New York office of the digitally savvy ad agency R/GA, has since won awards for a Sephora campaign that declares “Black Beauty is ...

It’s the second outing for this ‘pop-up creative agency,’ first launched by ad activist organization Purpose Disruptors last year.The idea is as simple as it is novel: gather junior ...