If Threads is successful, brands and retailers have to be there. Since Threads is linked to Instagram, a handle can only be used the owner of the Instagram account.

Threads doesn’t have ads just yet, but it could in time become an appealing place for advertising dollars. Instagram has a friendlier reputation for brands than Twitter, which has lost 50 ...

After selling millions of soft plushie toys and gaining a cult-like following, Squishmallow is launching a new pillow line ...

Launched on 6 July, Threads by Meta quickly captivated the industry, emerging as a promising tool for brand engagement.. The platform empowered brands to foster communication and interactions with ...

Threads’ pedigree all but ensures a total bifurcation between the kind of content that brands, celebrities, organizations and governments make and the unhinged terminally online posts that ...

Brands are navigating how to approach influencer marketing on Instagram's new app, Threads. Murat Kocabas/SOPA Images/LightRocket/Getty Images 2023-07-25T12:17:50Z ...

The majority of brands are getting more engagement on Threads than X — the platform formerly known as Twitter — despite having less followers, according to an analysis from Website Planet.

Top brands are shunning Meta’s “Twitter killer” app Threads as traffic to the site plummets. Getty Images. At its peak in July, Threads drew an average of 49.3 million daily active users on ...

Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...

Insider spoke to 14 influencer marketing experts and creators about how sponsored content is performing on Threads and what's next. Menu icon A vertical stack of three evenly spaced horizontal lines.