A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they ...

While the Pillsbury Doughboy may be a household name, you might not be familiar with the rest of his family. That’s right: ...

We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' Tony the Tiger, mascots have been advertising staples as far back as ...

To get the word out on saving school sports via "Mission Tiger", we needed Tony the Tiger back in the spotlight. But how do you make parents pay attention to a forgotten animated mascot? We re-wrote ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...