The iconic toy retailer has revealed a rapid expansion strategy, with three new shop-in-shops opening weekly from September 28 until Christmas, kicking off in Bexleyheath, Eastbourne, and Southampton. The initial batch of 23 locations has been disclosed - including Bath and Yeovil - with additional sites expected to be announced later in the year.

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.

The new Toys R Us stores from WH Smith will start opening on Saturday, September 28 - you can find a list of the confirmed locations so far below

Iconic toy retailers Toys R Us devastated many adults and kids alike when its door closed six years ago. But the brand is returning to the UK high street.

The new rollout means a total of 76 WH Smith stores will have a Toys R Us inside by the end of this year, as part of a major expansion - see a list of confirmed sites so far below

Toys R Us has confirmed plans to open 37 new locations within WHSmith stores ahead of Christmas. The children's toy retailer has announced that three stores will open every from September.