An icon of a traditional telephone receiver ... An icon of an exclamation mark on a circular background. An icon of a digital camera. An icon of a caret arrow. An icon of a clock face.

The first three eras — print, radio and television — are seen as more traditional media. Today, we are living in the fourth era, the digital age, about which we read and hear so much.

Now, the company is extending its oversight to the new wave of digital influencers ... and show how these stars measure up to the traditional personalities Q Scores has been rating since 1963.

So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.