PepsiCo is adding some juice to its fierce competition with Coca-Cola through a surprise deal to buy Tropicana from Seagram for $3. 3 billion. For Seagram CEO Edgar Bronfman Jr., yesterday’s ...

It might be the latest battle in the “orange juice wars,” as PepsiCo’s Tropicana brand tries to retain its number one position over Coca-Cola’s Simply brand. The rivalry is not unlike the ...

A Trefis cash-flow analysis finds that The Coca-Cola Company 's Minute Maid orange juice brand is significantly more valuable than rival PepsiCo's Tropicana juice. Primary reasons include Minute ...

Tropicana recently ditched its distinct orange juice in clear ... points of market share to Simply Orange, owned by Coca-Cola, since the launch. If this story rings a bell, you’ve got an ...

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...

Tropicana recently ditched its distinct orange juice in clear ... points of market share to Simply Orange, owned by Coca-Cola, since the launch. If this story rings a bell, you’ve got an ...

“You should see some very popular brands like Gatorade, Bubly, Starbucks drinks, Aquafina, Celsius, Tropicana ... and the Passion Orange Guava juice from Minute Maid. Rogers added that he would ...

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange. Tropicana ...