Learn about the different types of leads and proven strategies for successful lead generation. Boost your business with high-quality leads. Today’s consumers have an almost limitless amount of ...

Sustainable lead procurement requires a clear framework that defines the audience, lead quality standards and internal ...

Please tell me more about how amazing you are.’ “This is a bit boring, but the types of lead gen content that are working in B2B right now are assets that help our audience solve a specific ...

Through lead generation, businesses are able to broaden their pools of potential customers and eventually make more sales. There are two main types of lead generation -- outbound and inbound.

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook ...

1. Quizzes (or Polls). These are one of the most well-known types of interactive content. We’ve written about them as a lead generation tactic before. Quizzes can be light-hearted, like “Which ...

"While each has its own benefits, it also depends on the type of business you own and your target market," says Scott Hall. "With a good lead generation source, you also need to make sure you have ...

Few lead generation advertisers use Performance Max ... Say we’re measuring form submissions, chats, phone calls – any type of contact – and the client gets 10 leads but only two were ...

How does lead generation work? There are two main types of lead generation -- outbound and inbound. Outbound lead generation involves reaching out to prospective customers directly. This may be ...