A video posted by the UC shows the old logo’s transformation into the modern, ‘boldly Californian’ take. The simplified logo features a blue ‘U’ that mimics the shape of a book with a ...

We are listening." But UC has no plans to drop the new logo, he said. The logo has several versions, but the one most widely circulated shows a blue U shape, topped with a silhouette of an open book.

The new logo ... blue ‘U’ with a fading ‘C’ is drawing the ire of many, including Lieutenant Governor Gavin Newsom, who had this to say on his Twitter account, “As a member of the UC ...

In a Twitter post Tuesday, Lt. Gov. Gavin Newsom wrote: “As member of (hash)UC Board of Regents, I agree with petition, new logo is a disaster. Sign the petition.” UC administrators are paying ...

On the back of the kit, the "All For Cincy" logo is featured prominently, which the club says reinforces its commitment to the community. “The Orange and Blue Legacy Kit celebrates the club’s ...