SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform ...

It has established a significant presence in the UFC as its official flavored whiskey since 2021. The brand has rapidly grown in popularity, leveraging UFC’s global reach. A video of UFC light ...

UFC fans have the opportunity to win "the ultimate bar cart" from New Amsterdam Vodka. The official vodka brand of the UFC ...

During a Q&A with fans and media in Dublin today, Dana White noted how he expects to become further involved with boxing. He has previously toyed with the idea of launching Zuffa Boxing, an offshoot ...

Following the success of UFC 306 at Las Vegas' Sphere, UFC President and CEO, Dana White, should be looking to do another one ...

O'Malley vs Dvalishvili online with the ESPN+ PPV or with a VPN, plus the event’s start time, odds, and fight card.

The most expensive, ambitious and theatrical UFC pay-per-view card in the promotion's 31-year history takes place on Saturday ...

It currently has a five-year, $1.5 billion domestic media rights deal with ESPN. For some fans, knockouts aren’t as thrilling ...

Dana White has always thrived on pushing boundaries and redefining what's possible. The most recent UFC fight, at the Sphere ...

The UFC 306 pay-per-view fight card is not sold out, Ticket prices have fallen drastically since the pre-sale in late July.

Most people in the combat sports world at large know there’s no love lost between crossover boxing star Jake Paul and UFC CEO ...

Sean O'Malley and Alexa Grasso defend their titles at UFC Noche on Saturday - the first sporting event to take place at Las ...