Inside UFC 306 at the Sphere: ... The pay-per-view is promoted as a "love letter" to Mexican culture and history. ... White has repeatedly claimed that UFC's Sphere show will be a one-time deal.

UFC 306 is happening in Sphere near the Las Vegas Strip. The show represents nearly 12 months and some $20 million, as UFC President Dana White's vision finally comes to fruition.

Inside the UFC’s $20M Bet on the Las Vegas Sphere: “Take What U2 Did and Multiply It by a Million” The TKO-owned MMA company is betting on a film, immersive worlds, director Glenn Weiss, and ...

UFC bantamweight champion Sean O'Malley and title challenger Merab Dvalishvili couldn’t have taken more ... A hockey fan takes in the view of the 2024 NHL Draft inside the Sphere in Las ...

In the end, it cost White and Borsari more than $20 million to realize their vision for UFC 306 (each UFC pay-per-view event is numbered, going back to UFC 1 in November 1993).

UFC 306 provided plenty of unforgettable images from Sphere in Las Vegas. With the venue's unique shape and LED screens running from floor to ceiling, the scenery was inspiring and gave fans and ...

UFC CEO Dana White promised a first-of-its-kind sporting experience with UFC 306 at the Sphere in Las Vegas. That experience extended to ticket holders in the venue and the pay-per-view audience ...

UFC 306 was the first combat sport event inside The Sphere in Las Vegas.The main card featured Ronaldo Rodríguez vs. Ode Osbourne, Esteban Ribovics vs. Daniel Zellhuber, Diego Lopes vs. Brian ...

The culmination of all that work comes September 14 with Riyadh Season Noche UFC, a 10-fight event at Sphere. “What (U2) did was cool or whatever, but we are going to take this thing to a (new ...

UFC 306 is happening in Sphere near the Las Vegas Strip. The show represents nearly 12 months and some $20 million, as UFC President Dana White's vision finally comes to fruition.