Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...

Expanding into Ulta Beauty will connect Milk Makeup with millions of members of the retailer's engaged community. "We're very proud to join the Ulta Beauty family and to be part of their Conscious ...

The clean color cosmetics brand’s full range of products will be available online and in stores nationwide.