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Pay specific attention to the concept of "valence." In expectancy theory, one of the more important variables in motivating people is the social context.
How Does Expectancy Theory Apply to Accepting Changes in the Workplace? - Small Business - Chron.com
Expectancy theory is a common motivational theory postulating that people often are more motivated when they project a positive outcome from their work. ... Valence with Change.
Expectancy Theory. The questions above ... In contrast, the choice to remain or leave a job in general was more related to expectancy (.38) than valence (.27) or instrumentality (.27).
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