Cost-based pricing uses objective considerations such as, how much you spend to manufacture your products and how much the market can reasonably bear. Value-based pricing uses subjective criteria ...

So with value-based pricing we could see a new inhaler come ... Omar Ali has just been commissioned to author a book for healthcare professionals on the subject of obesity. eyeforpharma have ...

Julie Bang / Investopedia Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value-based pricing is customer-focused ...