“It all started with the color of the year Veri Peri being called out by Pantone. Then all the periwinkles followed and then the other injections of colors that bring that oh-so-’70s vibe back ...

The intense pink was intended to symbolize courage and creativity. In 2022, the color of the year was Veri Peri, a lavender-blue shade that aimed to bring calm after the challenging pandemic times.