Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to ...

We've seen purple hues from the premium outdoor outfitter before, but Ultramarine Violet is easily the brand's most ...

E very color trend has an underlying message if you know where to look, but none shouts “bow down” quite like purple. If it ...

Like all YETI color drops, Ultramarine won’t be around forever. So, if you’re already picturing yourself sipping an ice-cold ...

Yeti’s new color is bold, and we are loving it for summer. As we should since Yeti drew inspiration for the Ultramarine Violet color collection from the waters off the coast of Australia ...

The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...

The purple color, reportedly called "Iris," is shown alongside the existing Obsidian (black), Porcelain (white), and Peony ...

Plus, the formula isn't a stark color like purple, courtesy of silver and blue pigments, so there's no chance it'll stain your shower. Key ingredients: mallow flower extract, arctic root extract ...