There are numerous books, blogs, and articles on the topic of vison and mission statements. There are just as many PhD’s, writers, and experts with opinions on the definition of a vision statement.

KM – You have studied a very interesting topic of how do you develop effective vision. This is something that every CEO wants to have – a good vision for his or her organization.

I always thought vision and mission statements were corporate rubbish that —... 5 Top Tips for Crafting Mission and Vision Statements with Meaning Chron Logo Hearst Newspapers Logo ...

A company’s core principles should guide key strategy decisions and culture, but they should also determine who stays and who goes. Creating, articulating, and sticking to your vision is the ...