Here's O'Grady recount of the design process for the logo: "We wanted to just evolve the old logo -- a little bit like the Coke can. We didn't want to redo the packaging. One of the things we ...

Jobs had invested millions in the venture, and his reputation as a visionary business ... corporations that good design was good business, crafting indelible logos for the likes of IBM, UPS ...

London : Los Angeles has recently been awarded Visionary status by the Davey Awards.