Wrestling fans with figurines of their favorite characters could be in for a significant payday if they happen to have this ...

Mattel has teamed with World Wrestling Entertainment Inc. to make toys based on its popular wrestlers, and Jakks is matching up with WWE rival TNA Entertainment. Both deals -- which take effect in ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced ...

As seen on RAW last night, Sheamus and Big E were featured in a Toys "R" Us promo to help launch a new exciting WWE contest. Through this Friday, April 25, fans in the U.S. can enter the Be a ...

McFarlane Toys has just announced today a new licensing agreement with the WWE. McFarlane Toys will be producing the first-ever WWE limited-edition collectible statues. The WWE ICON Series will ...

While WWE had the second-best selling action figure line in the U.S. last year, overall sales in the toy category have declined. Mattel sees series like “Slam City” as a way to reverse that ...