Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
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Disney Has Begun Marketing Its Next Billion-Dollar Movie
Disney had two billion-dollar 2024 hits with Deadpool & Wolverine and Inside Out 2, and they have begun marketing the movie ...
Holiday cheer helps Disney maintain TV viewing lead in December, Nielsen says
Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...
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Disney looking to entice guests by offering free summer vacation packages perk
Walt Disney World is hoping to attract visitors to its Orlando resort this summer with a limited-time offer. Beginning on Jan. 2, guests purchasing select Walt Disney World vacation packages for ...
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Wintermester course at Disney World offered public service, leadership lessons
The course represents a new kind of offering from the Center for Global Engagement, in that it gives students of all academic ...
Walt Disney’s Strategic Growth and Resilience Amidst Challenges: A Buy Recommendation
In a report released today, Jessica Reif Ehrlich from Bank of America Securities maintained a Buy rating on Walt Disney (DIS – Research ...