There are and will always be steps in the sales process. They actually have changed very little since 1865, when Mark Twain created what might be one of the first sales training manuals “The Suc ...
Success in sales is not just about charisma or closing techniques—it's about understanding the psychology of your customers and guiding them through a structured process.
Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Every person has some form of buying resistance.
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