Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It's become ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. Generative AI is changing how people get information, and it’s killing ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI (GenAI) platforms like Google's AI Overviews and AI Mode, Perplexity and ...

McDermott’s high-stakes merger brings a new moniker, complex real estate choices, and a branding effort that could run the gamut from a lean campaign to a seven-figure splash. What’s in a name? For ...