Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It's become ...

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. Generative AI is changing how people get information, and it’s killing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI (GenAI) platforms like Google's AI Overviews and AI Mode, Perplexity and ...

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

McDermott’s high-stakes merger brings a new moniker, complex real estate choices, and a branding effort that could run the gamut from a lean campaign to a seven-figure splash. What’s in a name? For ...

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches. Of course, ...