Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that ...

However, product development can be a costly, time-consuming activity. It, therefore, carries risk as well as reward. To succeed, businesses must follow a structured development and launch process.

NEW PRODUCT DEVELOPMENT FOR SMALL COMPANIES. As business experts, analysts, executives, and entrepreneurs all know, there is no one way to organize a company for effective new product development.

The New Role Of Consumers In Product Development Consumers were already becoming more publicly engaged when the pandemic created a major inflection point. Now, post-Covid-19 shoppers are proving ...

TUKWILA, WASH. – Speed is a key component of the new product development process today. The days of ideation and innovation taking place over a long period of time are gone.

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...

To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with ...

In product development, generative AI is aiding conceptualization. Generative AI is ideal for amalgamating a host of techniques, processes, and known solutions into new ideas and configurations ...

Launch your next product with success. Product development requires significant investments of time and money. Safeguard them with an effective NPD process to ensure maximum value and ROI. Successful ...