Coco Gauff is on the cover of a Wheaties cereal box as she prepares to defend US Open title
Coco, the defending U.S. Open champion, and Billie Jean King will be on stage at the USTA Billie Jean King National Tennis ...
Harvard Business Review1y
The Breakfast of Champions: No Longer a Champion Itself?
It’s still a thrill and an honor for Olympics athletes to appear on the Wheaties box, but their images apparently aren’t doing much to sell the cereal: The 91-year-old brand is lagging behind ...
Marketing Dive11y
General Mills? Wheaties enlists augmented reality for interactive packaging
General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...
Houston Texans1y
J.J. Watt will be featured on a limited-edition Wheaties box!
NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.