Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.

Most notably, the logo shows the American flag on top of the White House rendered in color, a detail that hasn’t been included since the early aughts. The Biden-era design (top) and new version ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

For instance, a logo that is blue and white often causes a calm, soothing response from a consumer. The colors red, orange, and black will evoke a different emotion. I recently bought a new car.

Is white paint racist? Norway’s University of Bergen is exploring that question, asking how the aesthetic of white paint helped the nation contribute to white supremacy and helped “[make] the ...

Once I noticed just how many app logos have white-on-black color schemes — including Threads, the BBC, Uber, Apple TV and, yup, The Washington Post — I had to know what the heck was going on.