Choosing a white paint color can be tough if you aren’t sure what you’re looking for. ... I like to test samples in every ...

An ultra-white paint sample shown in infrared light. The dark purple square where the paint was applied is colder than the ambient temperature. Photo by Joseph Peoples courtesy of Purdue University.

Scientists at Purdue have created a white paint that, when applied, can reduce the surface temperature on a roof and cool the building beneath it. By Cara Buckley Xiulin Ruan, a professor of ...

In 2020, a team of scientists at Purdue University developed the world’s whitest white — a paint color so white it could reflect 98.1% of the sunlight that hits it. That paint formula was ...

This experimental paint reflects sunlight, emits heat and mimics sweating to cool buildings without air conditioning, even in the tropics.

The World’s Whitest Paint May Soon Help Cool Airplanes and Spacecraft The ultra-white color reflects up to 97.9 percent of sunlight and may reduce our reliance on air conditioning ...

White paint has been around since our prehistoric ancestors used a pigment made from ground calcite to render figures on cave walls. More than 17,000 years later, humans still like white paint ...

From whites to neutral paint colors, if you’re looking for an easy way to refresh your home, learn about the best paint colors for your living room.

A shade of white paint called Climate Change has stumped Home Depot shoppers. The weird name might be a result of how we market products. And how we protect them.

At the hardware store, the paint specialist was on vacation. How hard could it be? I riffled the sample cards of Benjamin Moore’s 152-shade Off White Collection, which accounts for a slight ...