Business Insider spoke with CEO and founder of Tough Mudder Will Dean, about why people repeatedly come back to tackle the famous obstacle course. He said: "We are a tribe, a community.

Will Dean is the CEO of the adventure-race company Tough Mudder. Dean is a graduate of Harvard Business School (MBA) and the University of Bristol (BSc). Prior to founding Tough Mudder ...

Will Dean is the founder and CEO of Tough Mudder Inc., which now has annual revenues of more than $100 million and has raised more than $13 million for charity. His honors include EY’s ...