Pregnant Kylie Kelce is drinking for two as she downs a keg of Liquid Death water in a hilarious new ad. The podcaster is ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Two women filmmakers launch ‘She Directs Ads’ with an aim to create a space where women directors in advertising feel seen, ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

On International Women's Day, 59 professionals launched 'She Directs Ads' initiative to celebrate, connect, and create opportunities for women directors ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.

That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...