I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper interviews an author, the last question is always the same: Persuade someone to read your ...

When attempting to persuade, the study found that people didn’t just use words that described something in a positive (or negative) way, such as “excellent” or “outstanding”.

The power of persuasion can be powerful indeed - and it's one you can learn, according to author Nicholas Boothman. He's an expert at getting people to say 'yes' or see things your way, and says ...

"Beyond simply becoming more positive or negative, people spontaneously shift toward using more emotional language when trying to persuade ... use very positive words such as "excellent" or ...

The first is that whatever comes after those four words have to be true. If you just make stuff up, it might persuade someone for a short time, but, eventually, it will become obvious that you lied.

Of course, the specific words you'll use depends upon what you're trying to persuade someone to do, but some examples include: "proven," "easy" and "new." It's a common practice to use them in ...

Save guides, add subjects and pick up where you left off with your BBC account. Persuasion is one of the most important skills you will need in life – it could help you to find a job, seize a ...

We asked experts exactly how to word what you say ... You just have to persuade a couple people.” “When you don’t exercise your rights, they can be taken away.” This realization tends ...