President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think ...

A marketing plan template is a guide for writing a marketing plan. It contains all the important elements needed to create one, including its goals and KPIs, marketing channels, budget ...

That’s why it’s beneficial to write an executive summary of your marketing plan. This article breaks down what the summary should look like paragraph by paragraph and features best practices from ...

While that return could simply be greater cash flow, good marketing plans result in higher sales and profits. So don’t simply plan to spend money on a variety of advertising efforts. Do your ...

Chip said, "I have an assignment for you." I said, "Great!" He said, "I want you to write our 2018 marketing plan." I laughed. I thought he was kidding. I said, "You give me too much credit!

2. Identify your target market. Before you write a marketing plan, you need to find and understand your niche. Ask yourself who the specific demographic is that you’re targeting. For example ...

Dig Deeper: Inc.com's Marketing Plan Guides Writing a Marketing Plan: Setting Your Objectives The first step in developing your marketing plan is to establish the marketing objectives that will ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so ...

You will find that a lot of guides to writing a marketing plan are heavily laden with marketing jargon; buzzwords that may sound impressive, but upon closer inspection mean very little. This guide ...

The process of writing a tourism marketing plan involves serious research and a good grasp of the marketing avenues that are open to you. List of the Components of a Strategic Marketing Plan.