Pompompurin is currently dominating the Sanrio Character Ranking, but what's the deal with the cute pudding dog?

Sanrio’s world-weary character stars in a new Netflix series ... Gudetama is a genderless egg with a sad face and a shiny yellow butt. They want nothing and they do nothing.

Hello Kitty, Sanrio’s most iconic character, was introduced in 1974 ... who is distinguished by her yellow bow instead of Kitty’s iconic red one. From the start, Hello Kitty has been a ...

Drenched in the yellow hue of its yolky animated hero, Gudetama Cafe, based on Sanrio’s lazy egg character, will open its doors in Buena Park on Saturday, May 4. Menu items will include ...