Sold by destitute parents as infant, Niu Gensheng has overcome hardships to reach top of a 'revolutionary' Asia-wide business ...

Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised ...

China's largest dairy company Yili breaks away from the traditional Spring Festival ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

Journalists visited Yili's largest dairy product production base in Southwest China—the Qionglai factory—to witness the birth of liquid milk, yogurt, cold drinks, and other dairy products up close and ...

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering consumers their optimal beverage, drive brand differentiation and enhance its brand image. China’s dairy ...

Yili is one of China’s leading dairy brands. When the biggest rival, Mengniu, had locked down an official sponsorship deal ...

Yili Group are an established and well-respected brand, with a large consumer base in the region and beyond and we look forward to working with them as we continue to grow our fanbase across China and ...