Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...
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Inventing Barbie: Before the Woke Era
whose innovative thinking and entrepreneurial spirit revolutionized the toy industry. This blog post explores the story of ...
Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new ...