Zara's new logo was created by Baron & Baron and is believed to feature the signature typography of artistic director and founder, Fabien Baron. Mirror Online have contacted Zara for comment.

Caption: Zara has a new logo and people are not keen. Zara has updated its website and social media accounts with a brand new, curvier logo – and lots of people are less than impressed.

Zara has unveiled a new, curvier logo - but not everyone is a fan. The fast-fashion retailer recently revealed the updated logo, which replaced its former easily-recognised logo, on its website ...

Zara's new logo also comes as well-known fashion retailers like Burberry, Balenciaga and Yves Saint Laurent have homogenized their logos using the same sans-serif font.Those brands have moved to ...

Zara’s new logo is already proving particularly controversial, with fans and detractors weighing in on Twitter with their own arguments about the type design. It bears some similarities to its ...

Zara actually changed its logo for the first time back in 2010, but the alterations were small, so customers weren't quite so shocked back then. While the social media have all been changed, ...

Zara’s new logo has some people feeling ‘claustrophobic’ Fashion giant Zara has made a new change — something that hasn’t been done since 2010 — and not everyone is happy about it.

Fans of Zara on Twitter (inset) have slammed their new logo change, which shows the letters overlapping each other (right). The original design (left) had spaces in between the letters.

And here's the new one. As TODAY reports, the new Zara logo is the brand's first redesign since 2010 and is only the second time the logo has been tampered with in the retailer's 45-year history.

High street retailer Zara has divided shoppers with it's new logo. Many fans of the shop have been left baffled by the change, which shows the letters all squeezed together, rather than spaced out ...