First, the startup launched its membership subscription – Zepto Pass – to offer free delivery, a move that would directly impact its topline. Post this, the startup, which initially piloted ...
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Zepto's 'dark pattern' revealed by Bengaluru man, says 'it's polluting the brand experience'A man from Bengaluru took to X to share a video of a Zepto's app. The short video shows how the online grocery delivery app makes use of a 'dark pattern'. For the unversed, a dark pattern is a ...
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