Zoom is renaming Zoom Chat to Zoom Team Chat and is introducing a new logo that better reflects the company’s offerings. In a blog post, the company said it is renaming its persistent team ...

Now the company wants to fix that misperception. From a messaging standpoint, the centerpiece of this effort is a new variant of the Zoom logo. It ditches the two Os in “Zoom” for six ...

You can now add a business logo as a custom video filter in Zoom as well as some custom branding such as a frame. You can even combine a branded frame and logo when you add custom filters in Zoom.

(Its logo uses the concise version, too.) And while the change won’t alter how the company’s branding looks or sounds, it is significant for a different reason. Zoom rose to prominence ...