The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

George at Asda JUST launched it's second Style Stories by Erica Davies edit which includes a £38 leopard puffer coat that ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

Grocer 33 win in three weeks as it prepares to launch a major Rollback pricing initiative. Ahead of Asda scrapping its Aldi and Lidl Price Match initiative an ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Struggling Asda is threatened with a multimillion-pound penalty for failing to complete a crucial £800m IT upgrade on time. Fears are growing that the supermarket will miss a deadline next month ...