You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

The No. 2 toy company in the US, Mattel, is dealing with tariffs by shrinking its manufacturing operations and leaning into ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The ...

Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...