Think McDonald’s and Starbucks are the world’s biggest food and beverage chains in terms of locations? Think again. Mixue Ice ...
The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
Mixue Bingcheng, a bubble tea and ice cream chain from China, has officially dethroned McDonald’s and Starbucks to become the ...