IMSA, the International Motor Sports Association, started in 1969 and was created by NASCAR founder Bill France and John Bishop, the Executive Director of the Sports Car Club of America.

As the world of motorsports evolves, so does the way viewers consume their favorite sporting events. The post Dwindling Rolex 24 Viewership Highlights Streaming Importance appeared first on ...

Courtesy of IMSA The International Motor Sports Association (IMSA) is having a moment. Buried for decades behind bigger and more-popular racing series, the Florida-based IMSA series is fighting ...

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal ...

During the Rolex 24 at Daytona broadcast, Jimmie Johnson, co-owner of Legacy Motor Club, shared plans for his team’s expansion into the International Motor Sports Association (IMSA). Johnson ...

run by the Daytona Beach-based International Motor Sports Association. This is the 63rd running of the event. NASCAR will come a few weeks later with the Daytona 500. They'll use the oval track ...

run by the Daytona Beach-based International Motor Sports Association. This is the 63rd running of the event. Need a break? Play the USA TODAY Daily Crossword Puzzle. NASCAR will come a few weeks ...