If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of

Explore the iPhone 17 Pro Max’s revolutionary cooling system and next-gen chip, designed for gamers, creators, and multitaskers alike.

Apple announces updates to its smartphone lineup every autumn, but the company often has a hard time keeping the details under wraps. Ahead of the official unveiling of the iPhone 17, we've already heard quite a few hints about what may be in store.

While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the

If the phone previously known as the iPhone 17 Pro Max does indeed get a name change, it would be the first Ultra phone released by Apple – though it has already used the Ultra label for some of its Apple Silicon chips, and of course the Apple Watch Ultra series.

If the iPhone 17 lineup looks unlike any other series Apple has unveiled, wait for this rumor, as an iPhone 17 Ultra could be coming.

The iPhone 17 Pro Max is reportedly getting thicker to accommodate a larger battery. Based on teardowns, the iPhone 16 Pro Max has a 4,685 mAh battery. And in our iPhone 16 Pro Max battery testing, Apple's current premium flagship lasted an average of 17 hours and 35 minutes.

Apple is expected to unleash an entirely new iPhone model. That would be the iPhone 17 Air, which may or may not be the final name when it is unveiled in September. However, we have seen a boatload of rumors and leaks about this device,