Beyoncé’s alter ego is Sasha Fierce, a persona that only comes out when she is on stage performing. She said that she can feel the alter ego take over as she prepares for a concert, and it helps her ...

In 2008, Beyoncé released the first concept album of her career: I Am… Sasha Fierce. It was divided into two halves. The first part of the record explored her own feelings (hence the title I Am) and ...

When Beyoncé released her album 4 in 2011, she decided to rid herself of Sasha Fierce. She wanted to tread new ground. “I don’t want to hear about ‘Single Ladies’ or ‘Crazy In Love’. I don’t want to ...

At the age of 10, I was already obsessed with pop divas. But Beyoncé was something different. She wasn’t just a pop star; she was a phenomenon. There was something magnetic about the way she ...

At the Grammys 2025 Sunday in Los Angeles, Beyoncé nabbed her first-ever win for album of the year for Cowboy Carter, her country concept album. She has been nominated four times prior for her albums ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark. The chain, which has ...

Facing doubters and exclusion, Beyoncé dug into both the diverse history of country music and deeply into herself to find even greater levels of self-confidence. “The criticisms I faced when I first ...

Sasha Fierce! Beyonce Almost Bares it All for Flaunt Magazine 16 October 2013 at 17:48 ...

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