“At the end of the day, [advertising] is still about the idea,” she says. “All of these tools that we have at our disposal are great, but you have to have a great idea.” Creative standouts with ...

Despite conservative backlash against DEI initiatives, a recent study conducted by Facebook in 2021 suggests that roughly 59% of consumers prefer to buy from brands that stand for diversity and ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will ...

If you think display ads are only for remarketing, think again. Navah Hopkins gives her top RDA tips in this month's Ask The PPC.

Winning entries will be considered for adoption by family medicine — inside and outside of our institution -— and may be featured in relevant medical education publications. The Department of Family ...