Consent is non-negotiable. Using a celebrity’s persona in ads, brand integrations or merchandising without express permission ...

This year, for the first time since 2004, Cadbury’s iconic festive tagline, once as synonymous with Diwali as diyas and ...

JioStar's revenue in the first half of FY26 was at Rs 18,454 crore, and profit after tax stood at Rs 1,903 crore ...

All 21 games of Baseball United’s Season One will be broadcast live in India on Zee5 and three ‘Z’ channels, with commentary ...

TAM counts show advertisers fell from 55+ in 2022 to 50+ in 2025, categories eased from 50+ to 45+, and brands dipped from ...

From family moments to digital experiences, brands are crafting Diwali campaigns that highlight creativity, celebration, and ...

The WARC report shows ads matching consumers’ core values increase preference, relevance, and likability while improving ...

Profit after tax at Rs 76.5 crore as ad revenue slips 12%; costs seen stabilising in H2 while ZEE5 tops Rs 300 crore with ...

The Muhurat Trading 2025 special on ET NOW will air from 1 pm to 3 pm, featuring Nilesh Shah, Sunil Singhania, and Vijay ...

According to the statutory filing, the SCN alleges certain violations of SEBI regulations in relation to an alleged lien on a ...

The job cuts, set to unfold over the next two years, will impact markets and functions across the globe and are subject to ...

The rebranding introduces a refreshed logo, visual identity, and tagline, along with expanded AI-driven services designed to ...