It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

There exists a treasure chest—hidden in plain sight, not buried deep beneath the ground—waiting to be unlocked with the right ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

The campaign will be launched across digital platforms, television, and social media channels.

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

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Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...

Cinema exhibitor PVR Inox has restructured its INR 600 crore media business, with a focus on deepening market connections and driving growth across the country. Under the leadership of its chief sales ...