Social Samosa’s Yearbook of Campaigns spotlights work that delivered real impact for brands in 2025. Ideas rooted in insight ...

He announced his departure from WPP on LinkedIn, expressing gratitude to colleagues, mentors, and clients for their support ...

Arnab Karmakar will lead as Head of Creative AI, bringing over a decade of creative strategy experience to lead work across ...

Previously called dynamic audience expansion, the feature uses machine learning to analyse targeting and engagement data to ...

Details are not announced yet, the new profile is expected to feature top-performing posts, selected either through ...

Sumit Govind Sharma of LuxExclusive explores how luxury brands can fuse technology with human touch to craft seamless, ...

Brands are posting mock apology letters in a formal tone, humorously saying sorry for their products or services being too ...

The repositioning is said to be based on consumer research, which found that stress has evolved from an occasional concern ...

As Head of Marketing and Advertising for the lighting and consumer durables division, she will lead brand strategy and drive ...

Joita Sen explains how India’s bridal jewellery market is shifting and how digital discovery and emotional value are now ...

Through The Great KFC Feastival, KFC turned moments of hunger into moments of homecoming, celebrating food as the bond that ...

Brands are engaging this digitalaudience through innovative and contextual partnerships that validate esports as a mainstream ...