With Young People Drinking Less, Mountain Sports Culture Is Changing—Maybe for the Better
For years, people have paired outdoor recreation with copious amounts of alcohol. What would it be like for that to change?
Mountain Dew wants a Texas town renamed to promote its new booze
A petition would rename the Texas city of Dew as Hard Mtn Dew, which is the name of the soft drink's hard- or spiked-soda counterpart.
Boston Beer Company: These 2 Beverages Have Diminished Their 2025 Outlook, Says Previously Bullish Analyst
Sales growth for Boston Beer Co. in 2025 and 2026 may be slower than expected, according to Piper Sandler due to underperformance of Hard Mountain Dew and Twisted Tea.
Boston Beer is cut at Piper Sandler after soft Hard Mountain Dew launch
Boston Beer Company (NYSE:SAM) swung lower in early trading on Thursday after Piper Sandler downgraded the beverage stock to Neutral from a prior perch of Overweight. The firm highlighted the ...
Hard Mountain Dew offers tiny Texas town to change its name to their latest drink
The unincorporated town of Dew, about 90 miles south of Dallas, would receive some perks in exchange for changing its name.
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HARD MTN DEW PETITIONS TO RENAME TEXAS TOWN "HARD DEW” IN CELEBRATION OF THE BRAND'S LONE STAR STATE DEBUT
Beginning today, fans can help make HARD DEW, Texas become a reality by signing a petition at Change.org/HARDDEWTEXAS. If the ...