Jenn covers retail, customer loyalty and behavior ... Causeway Bay Despite the technology and complexities required to run loyalty programs today, the premise behind them remains fairly simple ...

Amazon Prime is expected to remain at the core of Amazon’s business strategy, continually evolving to meet consumer demands.

Customer loyalty is declining—but ironically ... The standard-bearer for paid loyalty programs is Amazon Prime, which launched in 2005. The first paid loyalty program of its kind, Prime offered ...

Jeff writes about Gen Z, travel, sports & loyalty ... brands like Amazon have turned to credit products as an extension of their customer experience strategy. This goes beyond traditional use ...