Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Collecting toys can be both a hobby and an investment strategy. When choosing toys to collect for an investment, look for ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

GOO JIT ZU HERO CREATOR PACK THRASH £20 - For the very first time, your child has the power to create their own Thrash Action ...